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Problem Solved: Connecting Islands with Three Ireland

Problem Solved: Connecting Islands with Three Ireland
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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Boys+Girls Mask Up for New Social Campaign

Boys+Girls Mask Up for New Social Campaign
May 14, 2021
With mask-wearing in public settings set to become an integral part of our day-to-day lives, at least for the foreseeable future, Boys+Girls has launched an eye-catching campaign called “Dress to Impress” for the Good Mask Co, a PPE manufacturer that specialises in KN95 masks.
The social campaign features three naked models wearing absolutely nothing but their KN95 mask.
“In a global pandemic there is only one item of clothing that is truly important – your mask,” says Chris Clarkin, creative director, Boys+Girls. “But with a growing anti-mask sentiment and protests against the restrictions we needed to cut through the spread of misinformation to draw attention to the fact that wearing a mask is the simplest act anyone can do to protect themselves and others. So, we shot a campaign to do just that.” ....

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Boys+Girls Goes Down on the Farm for Latest Three Campaign

Boys+Girls Goes Down to the Farm for Latest Three Campaign
May 7, 2021
Three Ireland has launched its latest campaign to highlight its increased coverage across the country which now covers 99% of the country.
Created by the Dublin-based agency Boys+Girls, the campaign is called Family Farm and the TV spot tells a sweet, simple story of a relationship between a son and his ever-evasive father having a video chat across the Three network. Throughout the piece, the son is trying in vain to get a straight answer about how he is, while his father busies himself with jobs on the family farm. Eventually, it looks as if he’s managed to pin his father down only to be cutely out manoeuvred once again. ....

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Australian director Fiona McGee shoots annual Christmas spot for Three via Boys+Girls, Ireland

December 21 2020, 3:36 pm | BY Ricki Green | No Comments
Australian-based director Fiona McGee has recently shot the annual Christmas campaign for Three Mobile entitled ‘Everyone’s a kid at Christmas’ through Boys+Girls Ireland.

Three wanted to celebrate the fact that although this Christmas may be different, some traditions will never change. Christmas trees will be decorated, presents will be wrapped and families will continue to make Christmas memories, be they in person or virtually.
Says Aislinn O’Connor, director of marketing, Three Ireland and Three UK: “At Three, we understand the power of connection in sharing special moments with loved ones near and far, especially at Christmas. As we face a different Christmas, we know our customers will rely on our network more than ever in helping them stay connected to those who matter most. We want to wish our customers a very Merry Christmas, from our network to theirs.” ....

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Boys + Girls Launches New Mental Health Campaign for Chelsea FC and Three Mobile

Boys + Girls Launches New Mental Health Campaign for Chelsea FC and Three Mobile
December 18, 2020
Boys + Girls has created a new mental health campaign for Chelsea FC sponsor Three Mobile that urges fans to support someone else over the Christmas period.
As part of its sponsorship deal, Three UK is working with Chelsea FC to help shine a light on loneliness, isolation and mental health issues that impact men and women, old or young, and that are particularly prevalent at this time of year. Three is also working with its mental health charity partner Time to Change.
As part of it work on the campaign, Boys+Girls created a full landing page for the platform on Three’s website as well as a suite of assets that have been utilised across social and PR. It also supported Three’s channel executions that included retail activation as well as customer and internal communications. ....

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