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Deadline Detroit | 'They lied:' Fooled-you promo dings and dents VW relations with auto writers


by 
Alan Stamm
Nobody thought this was funny or clever, CNBC senior editor Dawn Kopecki tweets Wednesday afternoon about a Volkswagen of America marketing prank that stank.
We didn t mean to mislead anyone, a company spokesman said a day after it promoted electric models by pretending the U.S. division s new name is Vol
tswagen. A statement added: Our intent was to bring light to [an electric SUV] in a fun and interesting way as an April Fool s Day effort. . We are sorry about any confusion this has caused.
VW even takes a victory lap, boasting that it got the whole world buzzing: ....

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April Fools' Volkswagen joke: Was 'Voltswagen' misleading marketing?


The many positive responses on social media showed that the campaign resonated with consumers, VW spokesman Mike Tolbert said Wednesday in a statement after the revelation went viral. At the same time, we realize the announcement rollout upset some people, and we are sorry about any confusion this has caused. We will continue on our mission towards an EV future, as Volkswagen.
The joke was not dissimilar to the moment in 2018 when IHOP, or the International House of Pancakes, briefly claimed that it was changing its name to the IHOb, or the International House of Burgers. It also fell in line with other April Fools jokes by companies, including the likes of Google, which announced clearly bogus products or services for years before deciding not to do so last year or this year because of the pandemic. ....

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