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There's not a 'giant national campaign' for COVID-19 vaccine education. Why? Experts say there's a better way.

There s no giant national campaign for COVID-19 vaccine education; experts say there s a better way
Elizabeth Weise, USA TODAY
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If you ve been waiting for a big national campaign telling you COVID-19 vaccines are safe and everybody should get them, don t hold your breath. Until the supply is plentiful, the federal effort is largely focused on minority communities hesitant about the immunizations.
© SAJJAD HUSSAIN, AFP via Getty Images
An officer from the district magistrate office holds a COVID-19 coronavirus-themed mascot in a market area during an awareness campaign against coronavirus and rising air pollution levels in New Delhi on Oct. 26, 2020. ....

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COVID vaccine education campaigns take targeted approach. Here's why.

USA TODAY
If you ve been waiting for a big national campaign telling you COVID-19 vaccines are safe and everybody should get them, don t hold your breath. Until the supply is plentiful, the federal effort is largely focused on minority communities hesitant about the immunizations.
It s a wise approach, experts say.
The kind of one-size-fits-all public service announcements that once blanketed the country won t work for COVID-19 vaccines, they say. Those were for universal messages – only you can prevent forest fires, keep America beautiful, friends don t let friends drive drunk.
With COVID-19, different communities need different messages, and mass advertising doesn t necessarily make sense, said Hal Hershfield, a professor of behavioral decision-making at the University of California-Los Angeles Anderson School of Management. ....

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There's no 'giant national campaign' for COVID-19 vaccine education; experts say there's a better way

Communication experts say targeted messaging is the right approach to address COVID-19 vaccine hesitancy and raise awareness. ....

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