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The strengths of the regional hero motor retailers


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Regional dealers with strong local identities typically enjoy close ties with their communities and have generations of employees and loyal customers. We spoke with three to discover the secrets of their success.
 
 
■ Mitchell Group: Founded in 1990 by managing director Mark Mitchell, who was AM’s Business Leader of the Year in 2020, the group, serves Chester and North Wales representing Lexus, Škoda and Mazda at its five-acre Cheshire Oaks facility.
■ John Clark Motor Group: Operating 37 dealerships across Scotland and representing brands such as Audi, Volkswagen, Land Rover and Jaguar, the company was founded by chairman John Clark in 1974. ....

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Lockdown lessons: weighing up the cost and benefit of car dealers' COVID investments


COSTS
Dealerships have had to pay out thousands of pounds on essential personal protective equipment (PPE) for staff and customers and for the sanitisation of their facilities and vehicles.
They have also spent vast sums on implementing new digital platforms to sell their vehicles, as well as incurring the expense of providing more ‘click and collect/deliver’ services.
Another ‘hidden’ cost has been the effect of the pandemic on staff morale and mental wellbeing.
To make their premises COVID-safe, dealers have had to buy in everything from face masks, screens, hand sanitisers and disinfectant to steering wheel and seat covers. They have also had to invest heavily in employee safety training. ....

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