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As digital practitioners, GDPR has impacted every facet of our professional and personal lives. Whether you’re addicted to Instagram, message your family on WhatsApp, buy products from Etsy or Google information, no one has escaped the rules that were introduced in 2018.
Last week, I gave you an update on everything that’s happened with GDPR since 2018. (TL;DR: A lot has changed.) In this article, we’ll look at cookie consent: specifically, the paradox where marketers are heavily reliant on Google Analytics cookie data but need to
comply with regulations.
We’ll take a look at two developments that have impacted cookies, plus a third on the horizon. Then I’ll walk you through the risk-based approach that we’ve taken for the moment, at least. And come back next time for a deep dive into first-party ad tracking as we start to see moves away from third-party cookies. ....

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