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Ian Pons Jewell directs the campaign from Energy BBDO and Reset
Today, June 1st, Gentleman Jack Double-Mellowed Tennessee Whiskey has launched ‘Milestones,’ the brand’s first spot in the global ‘Make it Count’ campaign for the Jack Daniel’s brand family. The super-premium whiskey’s campaign encourages consumers to mark the special moments with the people who matter most. Although we often think of only honouring the big moments, like a graduation, they contend that the smaller ones, like finally beating your dad in chess, are also worth commemorating. The campaign is brought to life through multiple executions on TV, social, and online video and will run in markets including the US, UK, Australia and Germany. ....

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