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Bell and Xandr Join Forces to Create Canada's First Self-Serve Advertising Platform for TV and Digital

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TORONTO, April 28, 2021 /CNW/ - Bell, Canada s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr, to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers.
The new Bell Media product, branded SAM DSP and powered by Xandr s buying platform, Xandr Invest, will enable Canadian advertisers to easily plan, run and measure scaled, targeted campaigns using premium inventory over multiple platforms and channels.
We are building a best-in-class self-serve platform for our advertising partners that brings together industry-leading data assets and technology, said Nauby Jacob, Senior VP, Product Platforms for Bell Media. Combined with our SAM platform, Xandr s end-to-end technology offers critical benefits and capabilities to advertisers. Employing machine learning and our privacy-compliant data insights ....

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Breaking News - FOX Acquires CTV Original Series "Holmes Family Effect" in Deal with Bell Media

FOX Acquires CTV Original Series Holmes Family Effect in Deal with Bell Media
The four-part series, which has completed production, makes its broadcast premiere in Canada on CTV in early 2021.
[via press release from Bell Media]
FOX Acquires CTV Original Series HOLMES FAMILY EFFECT in Deal with Bell Media
- Iconic contractor and TV Personality Mike Holmes returns to U.S. primetime on FOX -
TORONTO (December 14, 2020) - Bell Media announced today it has completed a deal with FOX for their acquisition of the new CTV Original series HOLMES FAMILY EFFECT. The deal delivers the program to FOX in time to join the network s 2020/21 midseason schedule. The four-part series, which has completed production, makes its broadcast premiere in Canada on CTV in early 2021. ....

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