Share this article Share this article TORONTO, April 28, 2021 /CNW/ - Bell, Canada's largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr, to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. The new Bell Media product, branded SAM DSP and powered by Xandr's buying platform, Xandr Invest, will enable Canadian advertisers to easily plan, run and measure scaled, targeted campaigns using premium inventory over multiple platforms and channels. "We are building a best-in-class self-serve platform for our advertising partners that brings together industry-leading data assets and technology," said Nauby Jacob, Senior VP, Product Platforms for Bell Media. "Combined with our SAM platform, Xandr's end-to-end technology offers critical benefits and capabilities to advertisers. Employing machine learning and our privacy-compliant data insights, it's an innovative approach that provides the efficiency, transparency and reporting required to maximize advertisers' linear and digital investments and achieve business outcomes that matter."