14,000 customers informed this new Nasty Gal collection
By Imogen Bailey | 21 July 2021
Speaking to
Ragtrader, Nasty Gal commercial director Kelly Byrne said while the program is a global initiative, the business will ensure that it educates its Australian customers about its sustainable attributes and goals. In our latest customer research, to which we received over 14,000 responses, our customers tell us that environmental claims can be confusing and so we’re committed to giving clear and honest information to help them make informed choices that are right for them. From how are clothes are made to what they are made from and how to take care of them so that they can be cherished for longer, she said.
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