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How brands can find strength through consumer unity amid disunity

How brands can find strength through consumer unity amid disunity
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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Future of Media: Selling The Athletic, Global restructure, CNN after Great Big Story

The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
Future of Media: Selling The Athletic, Global restructure, CNN after Great Big Story
This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week.
John McCarthy, senior reporter here. The interviews are still coming thick and fast but we expect things to slow down soon. right? Guess again. Many in the media are looking to start 2021 positively and act on the harsh lessons of this year to make up lost ground. ....

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Inside The Athletic UK's subscriber growth strategy

The Athletic crossed the Atlantic in August 2019
Sports publisher The Athletic is best known for its rampant pursuit of journalistic talent and its stand-out belief that fans are willing to pay for better coverage. Having breached a million subscribers globally, its UK wing is now looking to hit the big leagues with the launch of a creative platform, including its first TV advert.
The Athletic crossed the Atlantic in August 2019, first connecting with punters when their favourite sportswriters moved behind its paywall. 57 football journalists joined the launch team – many of them big names with big followings. For the subscription fee, they were freed up from the conventions of sports reporting to go deeper. The talent acquisition marked the first marketing campaign from the UK wing, but now it is time for something more. ....

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