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Camden Hells Lager launches beer 'recall' to educate on its brewing process

By Niamh Leonard-Bedwell2021-05-24T10:40:00+01:00
Source: Camden Town Brewery
The pasteurised cans are covered in warning stickers and are designed to ‘look just as terrible as they taste’
Camden Town Brewery has launched “the world’s first” positive beer recall to educate consumers about its brewing process, it said.
Consumers who manage to find one of the 50 “inferior” beers that have rolled out will be compensated with a year’s supply of Hells Lager, said Camden.
The recall is supported by a national TV ad, which depicts a press conference, held by an illustrated Camden employee and voiced by comedian Lolly Adefope. ....

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Hells Lager to give away free beer for a year after brewing 'mix up'

Hells Lager to give away free beer for a year after brewing mix up
Anyone finding one of the pasteurised cans will be entitled to a year s supply of Camden Town Brewery s Hells Lager in return
Lager lovers are asked to be on the lookout for 50 cans of a popular brand that have accidentally been pasteurised
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