Camden Hells Lager launches beer 'recall' to educate on its brewing process
By Niamh Leonard-Bedwell2021-05-24T10:40:00+01:00 Source: Camden Town Brewery The pasteurised cans are covered in warning stickers and are designed to ‘look just as terrible as they taste’ Camden Town Brewery has launched “the world’s first” positive beer recall to educate consumers about its brewing process, it said. Consumers who manage to find one of the 50 “inferior” beers that have rolled out will be compensated with a year’s supply of Hells Lager, said Camden. The recall is supported by a national TV ad, which depicts a press conference, held by an illustrated Camden e...
Source: thegrocer.co.uk
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