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Middle East Focus: Better-for-you ice creams, healthy snacks in Carrefour and meat category growth feature in this edition of our round-up


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Middle East Focus: Better-for-you ice creams, healthy snacks in Carrefour and meat category growth feature in this edition of our round-up
By Pearly Neo
Better-for-you ice creams, healthy snacks in Carrefour and meat category growth feature in this edition of Middle East Focus.
The UAE’s first protein ice cream brand, LightWhey, is targeting listings in in 1,000 retail outlets in the country by the end of this year.
It is currently present in some 650 stores in UAE, following a deal with Carrefour Hypermarket earlier this year.
The company was founded in 2015. According to co-founder and CEO Mohannad Al Hourani, back then “ ....

United Arab Emirates , United States , Mohannad Al Hourani , Jason Mitchell , Marcela Sancho , Fitch Solutions , Carrefour Hypermarket , Slim Secrets , Middle East , North America , Hempfusion Wellness , ஒன்றுபட்டது அரபு அமீரகங்கள் , ஒன்றுபட்டது மாநிலங்களில் , ஜேசன் மிட்செல் , ஃபிட்ச் தீர்வுகள் , கேரிஃபோர் ஹைப்பர் மார்க்கெட் , மெலிதான ரகசியங்கள் , நடுத்தர கிழக்கு , வடக்கு அமெரிக்கா ,

WATCH: Protein ice cream pioneers LightWhey unveils significant retail expansion in UAE, plans to enter 1,000 outlets


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WATCH: Protein ice cream pioneers LightWhey unveils significant retail expansion in UAE, plans to enter 1,000 outlets
By Guan Yu Lim
The UAE’s first protein ice cream brand, LightWhey, is targeting listings in in 1,000 retail outlets in the country by the end of this year.
It is currently present in some 650 stores in UAE, following a deal with Carrefour Hypermarket earlier this year.
The company was founded in 2015. According to co-founder and CEO Mohannad Al Hourani, back then “
there were a lot of protein bars and snacks around, but ice creams in the market were full of sugar and fat​.” ....

Saudi Arabia , Aal Jazzera Stores , Carrefour Hypermarket , Carrefour Markets , Lulu Hypermarket , Careefour Hypermarket , சவுதி அரேபியா , கேரிஃபோர் ஹைப்பர் மார்க்கெட் , கேரிஃபோர் சந்தைகள் , லுலு ஹைப்பர் மார்க்கெட் ,