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'Movement that inspires' – Kia presents its new brand purpose and future strategy


‘Movement that inspires’ – Kia presents its new brand purpose and future strategy
• New brand strategy and future ambitions revealed in digital showcase
• Corporate name changed from ‘Kia Motors’ to ‘Kia’
• Company puts its ‘Plan S’ long-term strategy into action to create sustainable mobility solutions for customers
• Seven new dedicated electric vehicles to launch by 2027
• Kia turns to recyclable materials and renewable energy for more sustainable manufacturing
• Kia’s first dedicated BEV and new design philosophy to be revealed soon
(SEOUL) January 15, 2021 - Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers. ....

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