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Ben Cohen's New Prerolled Joint Business Will Fund Black-Owned Cannabis Companies


Kyle Thompson/steez Art
By July, Ben Cohen will launch a cannabis business in Colorado. If it were a pot-infused ice cream company, the cofounder of Ben & Jerry s could call it Stoned Cold. But Cohen s venture will produce low-THC, high-terpene pre-rolled joints. In an interview with
Seven Days, he wouldn t reveal its name despite the pun potential.
The Vermont entrepreneur did, however, talk about other aspects of his plan. The company s profits will help fund cannabis businesses owned by people of color and nonprofits that work for criminal justice reform, Cohen said.
Its purpose, aside from selling great pot, is to right the wrongs of the war on drugs, Cohen said of the business. You have the situation where there s all these poor Black people in jail for something that now s legal, and all these rich white people making gobs of money off ....

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