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Netflix, HBO Max lean into TikTok influencer campaigns


Netflix created a challenge-style campaign with a custom filter, hashtag, and sound to promote the show.
TikTok star Dexter Mayfield was part of that campaign, and said that as soon as the ad was re-posted by Netflix and promoted in the app, it took off. The 15-second video of Mayfield dancing currently has over 47 million views and the #SelenaNetflix hashtag has since accumulated over 4.7 billion views. 
Watch how Selena and her family chased their dreams and navigated the highs and lows of success #selenanetflix♬ Como La Flor - Selena
I definitely did not expect me doing the Selena challenge to have the impact that it did, Mayfield told Insider. But then others started participating in the challenge, too. ....

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'Selena: The Series' returns for part 2 - Laredo Morning Times


Selena: The Series returns for part 2
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Netflix has set the date for the much-anticipated second installment of  Selena: The Series.
The popular new Netflix series will be available beginning May 14, according to the streaming service.
Selena: The Series returns for part two on May 14! https://t.co/eBZtUKDG6S Con Todo (@contodonetflix) January 15, 2021
Muy excited sums up what many fans are feeling to see the heartwarming story continue of one of Texas own Tejano superstar.
OH MY GOD YAAASSSS!!! ME SIENTO MUY EXCITED pic.twitter.com/TF8TNurImU ᴄᴀɴ?…ᴇʟᴀ | DIECICUATRO DE MAYO (@queenselena71) January 15, 2021
I m in France and I can t wait !! ?’? Sσиич Sριεя (@Sonnydiary) January 15, 2021 ....

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Netflix Inc. (via Public) / 'Selena: The Series' Captivates Fans Ahead of Anticipated Finale on May 14


‘Selena: The Series’ Captivates Fans Ahead of Anticipated Finale on May 14
See more photos from Selena: The Series: Part 2
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When Selena Quintanilla burst onto the Tejano music scene in the 80s, her dream was to make music that celebrated both her Latin roots and her Mexican-American upbringing. She ultimately brought these two worlds together, leaving behind a timeless legacy that still resonates with generations of fans around the world.
We had the same hopes when we released
Selena: The Series in December on Netflix. We wanted to pay tribute to the young girl with big dreams and an even bigger voice, and honor her incredible rise from performing local gigs with her family to gracing some of the world s biggest stages. ....

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