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Death of the high street? What role will AR play in the future of commerce?


Death of the high street? What role will AR play in the future of commerce?
July 8, 2021 10:37
With Australian states in and out of COVID-induced lockdowns, one of the most disrupted industries the past 18 months has been retail, which has continued to suffer off the back of already challenging market conditions and increased e-commerce competition.
A new report, based on global research by shopping behaviour agency, Foresight Factory, and Snap (owner of social media platform Snapchat) has revealed consumer expectations on the future of retail.
The global report found that of the 1,500 Australians polled, 75% currently shop in-store at least weekly, with the social aspect in-store shopping brings being the main drawing point. A further one in three Gen Z consumers choose to shop in-store because it’s a chance to socialise with friends and family. ....

Meabh Quoirin , Kathryn Carter , Big W , With Australian , Foresight Factory , Verizon Media , Toy Mania , க்யாத்ரிந் கார்ட்டர் , பெரியது டப்ல்யூ , உடன் ஆஸ்திரேலிய , தொலைநோக்கு தொழிற்சாலை , வெரிசோன் மீடியா , பொம்மை பித்து ,

Death of the high street? What role with AR play in the future of commerce


Death of the high street? What role with AR play in the future of commerce
July 8, 2021 10:37
With Australian states in and out of COVID-induced lockdowns, one of the most disrupted industries the past 18 months has been retail, which has continued to suffer off the back of already challenging market conditions and increased e-commerce competition.
A new report, based on global research by shopping behaviour agency, Foresight Factory, and Snap (owner of social media platform Snapchat) has revealed consumer expectations on the future of retail.
The global report found that of the 1,500 Australians polled, 75% currently shop in-store at least weekly, with the social aspect in-store shopping brings being the main drawing point. A further one in three Gen Z consumers choose to shop in-store because it’s a chance to socialise with friends and family. ....

Meabh Quoirin , Kathryn Carter , Big W , With Australian , Foresight Factory , Verizon Media , Toy Mania , க்யாத்ரிந் கார்ட்டர் , பெரியது டப்ல்யூ , உடன் ஆஸ்திரேலிய , தொலைநோக்கு தொழிற்சாலை , வெரிசோன் மீடியா , பொம்மை பித்து ,

Snapchat powers up to $6.8m profit as people take to screens during pandemic


Snapchat powers up to $6.8m profit as people take to screens during pandemic
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Social media network Snapchat is using advertising sales to drive growth, booking a maiden $6.8 million profit as it battles TikTok, Instagram and Facebook for market share.
Documents published by the Australian Securities and Investment Commission show Snap Aus, as the local arm is registered, was in the black last year after previously booking a loss of $980,000 in 2019.
The social media platform – on which users exchange pictures and messages that then disappear – recorded $78.2 million in revenue for the year that ended 31 December, 2020, on the back of $56 million in advertising sales in Australia. ....

Kathryn Carter , க்யாத்ரிந் கார்ட்டர் ,