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The new beauty rules: Groundbreaking product innovation


19 May 2021    7 min read
This article is the final installment in a four-part series by Carat, examining the beauty industry. Read part one, part two or part three.
Conscious consumers are becoming more educated when it comes to products. Beauty movements, like clean beauty, sustainability and the biotech boom, have led to an industry push for groundbreaking solutions in the form of product innovation.
The beauty industry has long been at the forefront of science and technology. And as global events drive people to become more concerned about the health of the planet and its people, beauty brands are innovating to deliver products that are safe and sustainable, multi-purpose and personalised. ....

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How Hyram Yarbro and TikTok Skinfluencers Are Impacting the Beauty Industry


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It’s 7 a.m. in Hawaii and Hyram Yarbro hasn’t slept a wink. The skin care whizz has been up all night editing a collaboration video for his YouTube channel, Hyram, that he’s “really, really excited about.” All-nighters such as these are mere child’s play for Yarbro, who grew up working on a cattle ranch deep in Arizona, and used to work upwards of 85 hours a week at various service jobs. Now, at just 24 years old, he’s at the helm of a disruptive skin-care subculture revolutionizing the beauty industry. ....

United States , Caitlin King , James Welsh , Michelle Wong , Kathryn Bishop , Hyram Yarbro , Susan Yara , Ellie Thorne , Hyram Tiktok , Liah Yoo , Vogue International , ஒன்றுபட்டது மாநிலங்களில் , கெய்ட்லின் கிங் , ஜேம்ஸ் வெல்ஶ் , மைக்கேல் வோங் , க்யாத்ரிந் பிஷப் , சூசன் யார , வோக் சர்வதேச ,