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Helping students of all ages flourish in the era of artificial intelligence


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A new cross-disciplinary research initiative at MIT aims to promote the understanding and use of AI across all segments of society. The effort, called Responsible AI for Social Empowerment and Education (RAISE), will develop new teaching approaches and tools to engage learners in settings from preK-12 to the workforce.
People are using AI every day in our workplaces and our private lives. It s in our apps, devices, social media, and more. It s shaping the global economy, our institutions, and ourselves. Being digitally literate is no longer enough. People need to be AI-literate to understand the responsible use of AI and create things with it at individual, community, and societal levels, says RAISE Director Cynthia Breazeal, a professor of media arts and sciences at MIT. ....

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Sonic branding - The Hindu BusinessLine


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As ‘ear-points’ between a company and a customer grow, we are witnessing a rise in audio assets
It’s the age of subliminal advertising. And there is nothing that penetrates your subconscious like music and sound. A year and a half ago when Zomato forayed into sonic branding, this was the intent. How could a customer recognize Zomato if the visual part was missing?
This spurred the brand to create an auditory palette to represent Zomato. It roped in sonic-branding agency BrandMusiq, founded by ad man and musician Rajeev Raja, who created a signature ‘Zum Tara Tara’ note for the food aggregator. Raja did many interesting things with the tune for the brand. For instance, a shorter Zum notification note alerts the customer when an order is taken – so she doesn’t have open the app and check. ....

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3 Questions: Claude Grunitzky MBA '12 on launching TRUE Africa University


Massachusetts Institute of Technology
Shortly after he sold TRACE, the fast-growing, New York-based media company he founded at age 24, Claude Grunitzky came to MIT as a Sloan Fellow. He chose MIT because he wanted to learn more about digital media and the ways he could leverage it for his next company. He was also interested in MIT’s approach to building new technologies that could scale through network effects.
While at MIT Sloan, the Togolese-American entrepreneur spent considerable time at the MIT Media Lab, working with Joost Bonsen, a lecturer in media arts and sciences, and Professor Alex “Sandy” Pentland, the Media Lab Entrepreneurship Program director, on shaping what would become TRUE Africa, his digital media company focused on championing young African voices all over the world. Grunitzky graduated in 2012, earning an MBA. ....

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