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McFadyen Digital Acquires Commerce Consultancy Cerebrik

McFadyen Digital Acquires Commerce Consultancy Cerebrik
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The acquisition continues McFadyen Digital’s expansion of its services and leadership team with talent and customer acquisition
The synergies between [McFadyen Digital and Cerebrik] made a lot of sense amidst our recent growth and success, said Tom McFadyen, CEO of McFadyen Digital.
VIENNA, Va. (PRWEB)
February 23, 2021
McFadyen Digital, a leading marketplace strategy and implementation agency, today announced that it has acquired Cerebrik, a full-service ecommerce consulting company with offices in Dallas, Texas and Bangalore, India. The strategic acquisition builds upon McFadyen’s position as the leader in ecommerce marketplace enablement.
Founded in 2015, Cerebrik offers its clientele a full-service partner who could enact digital commerce transformation. Its selection of digital transformation strategy, B2C an ....

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Marketplace Models Find Growth Opportunities Amidst The Power Of Amazon And The Pandemic

Marketplace Models Find Growth Opportunities Amidst The Power Of Amazon And The Pandemic
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New Book, Marketplace Best Practices, Offers Enterprises a Guide to Launching and Optimizing Their Own Online Marketplace

Press release content from PR Newswire. The AP news staff was not involved in its creation.
New Book, Marketplace Best Practices, Offers Enterprises a Guide to Launching and Optimizing Their Own Online Marketplace
January 26, 2021 GMT
VIENNA, Va., Jan. 26, 2021 /PRNewswire/ As online marketplaces continue to grow, business executives are seeking guidance on how to succeed in an increasingly competitive digital space. Marketplace Best Practices, the new book from Tom McFadyen, CEO of McFadyen Digital, provides strategy, business, and technology insight to enable retail and B2B ecommerce merchants to launch their own marketplace or improve an existing site.
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Platform businesses are disrupting and displacing the legacy ecommerce, retail, and distribution businesses that depend on the labor-intensive pipeline model. The platform economics of marketplaces has proven to be more scalable and profitable, and to drive higher company valuations. ....

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