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Los fundamentos del inbound marketing

Metodología empresarial mediante la creación de contenidos ....

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UČITE OD STARBAKSA: Ovo su 4 ključna pravila za razvoj strategije brenda

Perlfišer (Pearlfisher), firma koja je prvobitno bila specijalizovana za pakovanje, tokom četvrt veka postojanja preusmerila se na brendiranje, radeći sa klijentima . ....

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Cannes Lion 2021: 'Push yourself to the edge where there are scary ideas' - Ram Krishnan | Marketing

Ram Krishnan
The Lions Live (the online version of the Cannes Lions Festival of Creativity) saw a session by Ram Krishnan, global chief officer at PepsiCo. Krishnan spoke about how Covid-19 brought the world to a halt in 2020, and yet, it delivered five years of tech-centric revolution across industries and businesses.

Krishnan began the session by expressing his fascination for the trigger points in history that changed the entire consumer adoption of e-commerce as a channel. “You go through decades when nothing happens and then there are moments where decades happen in a very short period. We had personal computers and the internet which led to the acceleration of different business models. And then, there was the advent of the 2003 SARS outbreak in China and parts of Southeast Asia, which became an inflection point.” ....

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Cannes Lions 2021: 'We must keep going with the inclusive storytelling message' – Reese Witherspoon | Marketing

Reese Witherspoon
Actor Reese Witherspoon got so annoyed with the way women were being portrayed in Hollywood, that she set up her own media company.

In a talk at Lions Live (the online version of the Cannes Lions International Festival of Creativity), Witherspoon stated how the media company has since looked to tackle not only issues about gender equality but also about racial discrimination, LGBTQ and differently-abled people.

Explaining how the journey began, Witherspoon said, “It was around 2011 when I realised that scripts were greatly deteriorating. I was reading 12 scripts a year that I would consider starring in. It then became six, then four and was down to two. I remember, in particular, that there was this one script that I read that was just so dismal. It had a terrible female lead that was completely in service of the male lead. There were a bunch of boob jokes; I thought it was misogynistic and not funny. I called my agent and told he ....

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Pénzcsinálók - Év végéig nem kell ágazatspecifikus adót fizetniük a HoReCa-szektor vállalkozásainak

Erdély magyar nyelvű gazdasági portálja. Hírek, cikkek, elemzések, minden ami gazdaságban történik Romániában és külföldön. ....

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