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ASCO: Roche's Tecentriq grabs I-O's first win in post-surgery lung cancer, but it's limited—and an FDA approval could be, too


May 19, 2021 5:00pm
Roche s Tecentriq cut the risk of post-surgery cancer recurrence or death by 34% against best supportive care in patients with PD-L1-postivie stage II to IIIA non-small cell lung cancer. (Roche)
In early cancer that’s amenable to surgery, a field viewed as the next battleground for PD-1/L1 immunotherapies, Roche’s Tecentriq has claimed the first win in non-small cell lung cancer. But the drug’s role, at least in some patients, remains unclear.
Tecentriq slashed the risk of cancer recurrence or death after surgery by 34% in a study slated for the virtual American Society of Clinical Oncology meeting next month but only in patients with stage II to IIIA disease whose tumors bore the PD-L1 biomarker. ....

United States , Bill Anderson , Roche Genentech , Peter Welford , Charles Fuchs , Roche Tecentriq , American Society Of Clinical Oncology , European Medicines Agency , American Society , Clinical Oncology , Asco 2021 , Non Small Cell Lung Cancer , ஒன்றுபட்டது மாநிலங்களில் , ர சி து ஆண்டர்சன் , ரோச் ஜெநிஂடெக் , பீட்டர் வெல்ஃபோர்ட் , சார்லஸ் ஃப்யூக்ஸ் , அமெரிக்கன் சமூகம் ஆஃப் மருத்துவ புற்றுநோயியல் , அமெரிக்கன் சமூகம் , மருத்துவ புற்றுநோயியல் ,

When chasing down targets, it pays to aim for the heart


Of the five most liked South African ads measured by Kantar in quarter three of 2020, three were from Grey agencies
In the space of a week, we learnt that not only had the Grey group been ranked by WARC as the most successful agency network in terms of creative effectiveness, but also that of the five most liked South African ads measured by Kantar in quarter three of 2020, three were from Grey agencies.
Now, as any self-respecting APEX or Effie judge will tell you, the mere fact that your ad was liked by its audience is not evidence that the ad was in any way effective. Liking is not a measure in anybody’s marketing textbook, of effectiveness. ....

Republic Of , Czech Republic , South Africa , South African , Lyndonb Johnson , Natalie Botha , Milan Kundera , Ehrenberg Bass Institute For Marketing Science , Ehrenberg Bass Institute , Marketing Science , Swedish Number , Advertising Awards , Creative Agency , Creative Effectiveness , Grey Group , Grey South Africa , Media Buying , Stuart Walsh , குடியரசு ஆஃப் , செக் குடியரசு , நடாலி போத்தா , மிலன் குண்டேரா , எரேன்பேற்க் பாஸ் நிறுவனம் க்கு சந்தைப்படுத்தல் அறிவியல் , எரேன்பேற்க் பாஸ் நிறுவனம் , சந்தைப்படுத்தல் அறிவியல் , ஸ்விட்ச் எண் ,

Social issues are big issue in customer loyalty


Photo by istock.com
May 20, 2021
Social issues are top of mind with consumers these days, especially when it comes to brand loyalty.
More than a third of American consumers, 34%, will spend more on a brand that aligns with their values and 76% said a brand that supports workers rights is important to them. That figure was 44% just two years ago, according to a press release on a TollFreeForwarding.com study that polled 2,000 shoppers on how retailers can secure their loyalty.
Environmental responsibility (74%), animal testing (68%) and local community initiatives (66%) also topped the list of causes today s consumer cares about, according to the release. ....

United States , Jason Obrien , ஒன்றுபட்டது மாநிலங்களில் , ஜேசன் ஓபிறீேன் ,

Marketing 360® Releases Case Study on the Power of a Strong Reputation


Marketing 360® Releases Case Study on the Power of a Strong Reputation
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FORT COLLINS, Colo., May 20, 2021 /PRNewswire/  For many small businesses, online reputation is an afterthought. They strive to provide great service and take feedback seriously, but they re not keeping up with managing their reputation online.
Online reputation is extremely important, as 87% of consumers read reviews online and 52% of consumers won t visit a business that has fewer than four stars. Businesses that have an above-average number of reviews earn 54% more annual revenue than those who don t (Womply). Reputation management is key to upholding a strong online reputation. ....

United States , Fort Collins , Farra Lanzer , Marketing Success Manager , Top Rated , Top Rated Local , Marketing 360 , ஒன்றுபட்டது மாநிலங்களில் , கோட்டை கோலின்ஸ் , மேல் ரேடெட் , மேல் ரேடெட் உள்ளூர் ,