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As long as you can deliver on value, customers are ready to pay: Avneesh Khosla | Marketing


Avneesh Khosla
Vi (the brand born after the merger between Vodafone and Idea) has completed a little over six months of existence in the country. In those months, Vi has been visible during two IPLs, seen a change in its marketing leadership with Avneesh Khosla being elevated as chief marketing officer (from marketing director), and a lot more.
 
We caught up with Khosla to learn about his frantic start, the state of the telco industry, data usage, and more…
 
 
You took over as CMO shortly after the rebranding. How have the last five months been for you and the company? ....

Avneesh Khosla , Campaign India , Idea Cellular , Avneesh Khosla , Vodafone Idea , Ipl Advertising , அவனீஷ் கோசில , பிரச்சாரம் இந்தியா , யோசனை செல்லுலார் ,

India, China to lead global FMCG adspend through 2023 | Marketing


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Source: Business Intelligence: Food and Drink, published by Zenith. The report includes 12 markets (Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK and the US) that account for 73% of total global adspend. 
More from this source:
Total FMCG adspend slumped 11% in 2020. It will only exceed 2019 levels in 2023, hitting US$30.3 billion.
Zenith forecasts that FMCG digital adspend will increase from US$12.3 billion in 2020 to US$14.9 billion in 2023, with its share of adspend rising from 46% to 49%.
Chinese FMCG brands spent 71% of their budgets on digital advertising in 2020, compared to a 46% global average.
Excluding China, FMCG brands spent 52% of their 2020 budgets on television. ....

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As spring shopping fevers surges, here's how to bring customers to your door


By Waze
The spring air is heady with optimism. Americans are forging ahead with post-vaccination plans, and the season of so-called revenge shopping is upon us. As consumers emerge from the long, dark days of quarantine, they are eager to spend money and make up for lost time. This trend is expected to lead the country into an era comparable to the Roaring 20s, with the National Retail Federation anticipating that retail sales will grow between 6.5 and 8.2% in 2021 – the highest rise in retail spending in 17 years[1].
Many buyers are eager to resume in-person shopping as social distancing guidelines ease and vaccinations increase. Already, Waze data shows that they are on the move, with navigation to physical stores up 29% with respect to early lockdown lows[2]. Indeed, nearly 30% of consumers report they expect to increase the frequency of their in-store visits, with 46% saying they prefer to try items before they buy[3,4]. ....

United States , Liz Franz , National Retail Federation , Consumer Trends , ஒன்றுபட்டது மாநிலங்களில் , தேசிய சில்லறை கூட்டமைப்பு , நுகர்வோர் போக்குகள் ,

Restaurants Rebounding and Specialty Crop Block Program - AG INFORMATION NETWORK OF THE WEST


Restaurants Rebounding and Specialty Crop Block Program
Monday Apr 26th, 2021
From the Ag Information Network, I’m Bob Larson with your Agribusiness Update.
As grapevines along California’s North Coast begin pushing out new growth, farmers face the prospects of preparing for drought while trying to recover from
wildfires.
Farmers say they may have to reduce crops on some vines due to lack of rainfall, which one Napa County grower says would be a “bitter pill” after losing grapes to smoke exposure last year.
Preseason work by farmers includes creating buffer zones to reduce the chance of wildfire spreading into vineyards. ....

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