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Where AI Can Help Marketers Spot Trends

PHOTO:
Timothy Newman | unsplash
Marketers work constantly to try to stay ahead: ahead of the news, ahead of trends, ahead of customer expectations.
Spurred by an always-on culture, digital access, apps like TikTok, and lightning-fast internet connections, trends move quickly these days. Most marketing teams are probably familiar with the feeling of being caught off guard by a fast-rising trend in their market, or even within their own data â especially if that data shows something shocking like losing customers.
Artificial intelligence (AI) and machine learning (ML) can provide marketers an edge when it comes to getting ahead of the curve. While marketers will always win the day when it comes to creativity, algorithms are much better at analyzing data, especially huge amounts of data. With a great set of data, algorithms can spot opportunities (and warning signs) before the marketing team. By embracing AI and these insights, marketers can send more timely c ....

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10 Marketing and Customer Experience Events Worth Consideration

Whatâs happening on the internet this year in terms of marketing conferences? A lot.
While the world has yet to open up and begin business-conference gatherings due to the COVID-19 pandemic, that wonât stop companies from getting marketers and those responsible for crafting digital customer experiences under one virtual events roof.
2020 saw the Great Events Pivot to digital, and 2021 is shaping up to be much of the same. February is particularly a hot month for marketing conferences, so be alert this month. Here are some virtual marketing conferences to keep an eye on for 2021.
The Demand Gen Report is putting on this virtual event for B2B marketers inspired to get better at demand generation, digital strategy, account-based marketing, channel marketing and sales engagement. ....

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