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Taking the guesswork out of digital-enabled business growth


Taking the guesswork out of digital-enabled business growth
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Last Updated: Apr 29, 2021, 08:10 PM IST
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The question on Return on Marketing Investment (ROMI) has always confounded business owners, but never pinched as much as it does today - when COVID has put every expense under the microscope. ROMI is the incremental financial contribution generated by marketing over marketing spend. While this sounds promising, it is not as popular as it could or potentially should be. This is mostly as a result of its broad scope as well as some complexities and confusion when identifying and justifying what is tangible “financial contribution generated by marketing”. ....

Redickaa Subrammanian , Estee Lauder , York Economic Development Corporation , Marketing Investment , Interakt Digital , New York Economic Development Corporation , Southeast Asia , Tata Digital , Aditya Birla Fashion , Magic Quadrant , Multichannel Marketing Hubs , The Network , மதிப்பீட்டாளர் லாடர் , யார்க் பொருளாதார வளர்ச்சி நிறுவனம் , சந்தைப்படுத்தல் முதலீடு , புதியது யார்க் பொருளாதார வளர்ச்சி நிறுவனம் , தென்கிழக்கு ஆசியா , டாடா டிஜிட்டல் , மந்திரம் நால்வர் , தி வலைப்பின்னல் ,

Business Controller (Analysis, Budget and Reporting in Finance - 6 month contract only) at O'Brien Recruitment


Apr 16, 2021
in cross functional decisions through the preparation, presentation and influence of
valuable analytical insights, which will ultimately impact the profitability and cash flow of
the organisation, by acting as the key financial counterpart of Marketing and Operations
departments as well as all budget owners of Indirect cost centres. 
BUSINESS PARTNERING:
budget owners and is able to challenge them when necessary.
Works closely with the various contacts within the Company, with a service mentality but
also challenges them, therefore collaborating to provide suggestions and insights on
effectiveness of budget utilisation.
savings, Indirects efficiencies, and benchmarks the costs of marketing activities and ....

Office Cost , Marketing Investment , Revised Estimate , Finance Director , Goods Sold , Global Internal Order , அலுவலகம் செலவு , சந்தைப்படுத்தல் முதலீடு , நிதி இயக்குனர் , பொருட்கள் விற்கப்பட்டது ,