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PODCAST: Marketing in concert

PODCAST: Marketing in concert
July 9, 2021
by Bill Merrick, CU Magazine
Alana Kelly, On Tap Credit Union
Good marketers don’t go it alone. Instead, they collaborate to gain multiple perspectives and achieve the best possible outcomes.
That approach works well for Alana Kelly, marketing manager at $365 million asset On Tap Credit Union in Golden, Colo.
In this episode of the CUNA News Podcast, Kelly explains how her previous experience shapes her credit union marketing efforts, successful campaigns at OnTap, how marketing changed during the pandemic, and what the future holds for her discipline.
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Redwood Credit Union Wins Industry Marketing Awards

Redwood Credit Union Wins Industry Marketing Awards
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Erica Dias, SVP Marketing, Communications & Market Analytics
We are honored to be recognized for doing the work we’re passionate about sharing the power of joining a credit union.
SANTA ROSA, Calif. (PRWEB)
May 06, 2021
Redwood Credit Union (RCU) recently received four Diamond Awards at the annual Credit Union National Association (CUNA) Marketing & Business Development Council conference this year held virtually.
Considered the most prestigious annual credit union industry competition, the Diamond Awards provide national recognition of creative excellence and outstanding results. RCU’s Marketing Department was recognized in four categories, including: ....

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Visions Federal Credit Union wins award for Financial Education

Visions Federal Credit Union wins award for Financial Education
(WBNG) Visions Federal Credit Union won a Diamond Award in the Financial Education category from the CUNA Marketing & Business Development Council.
According to Visions Federal Credit Union, there were 1,278 entries across a variety of credit unions country-wide.
For a full list of award winners,
Of the award, Visions Director of Impact & Engagement Lizette Epps said:
Winning this award is a testament to what happens when people work together toward helping others. The education team worked closely with our internal marketing department to craft a variety of resources to help those in need. More than ever, Covid really exposed the need for financial resources. I’m proud of our teams for coming together to share financial education with our communities. ....

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Mountain America Credit Union Receives Diamond Awards for Outstanding Marketing Achievements

Mountain America Credit Union Receives Diamond Awards for Outstanding Marketing Achievements
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SANDY, Utah, April 22, 2021 /PRNewswire/ Mountain America Credit Union was recently honored with five Diamond Awards recognizing outstanding marketing and business development achievements in the credit union industry.
The awards were presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in 35 categories ranging from advertising to community events and beyond.
Mountain America earned Diamond Awards in five categories, including one Category’s Best Diamond for the VISA® Faves campaign. ....

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Mountain America Credit Union Receives Diamond Awards for Outstanding Marketing Achievements

Mountain America Credit Union Receives Diamond Awards for Outstanding Marketing Achievements
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