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Heirs Of Afrika Founder Koshie Mills Unites Black Women From Around The Globe To Celebrate Sisterhood And Excellence At The 4th Annual International Women Of Power Awards

Los Angeles, CA (PRWEB) August 13, 2021 Heirs Of Afrika 4th Annual International Women Of Power Awards was a star-studded event held on August 8th, where ....

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When Politics and Corporations Meet, What Happens to the Customer?

PHOTO:
Krisztian Matyas | unsplash
Over the last 10 years, companies have embraced social responsibility as part of their mission. For some, it is core to what they do. Bombas, for example, donates socks to help the homeless for every pair they sell. Others have made the decision to align themselves with one or more causes that reflect the values of the brand and/or executive team. Wendyâs has long been a supporter of foster care adoption and have now expanded their social mission to also include environmental sustainability.
For the most part, social responsibility and values-driven initiatives enhance brand perception and the customer experience by delivering a feel good element to the purchasing process. But what happens when values become entangled in politics? ....

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Tips for B2B Marketers to Increase Social Media Engagement

Tips for B2B Marketers to Increase Social Media Engagement
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What Social Media Trends Will Impact Your 2021 Marketing Strategy?

PHOTO:
Thought Catalog
The social part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues. That meant a switch to more social media activity online, and a shift in behaviors â some expected and some unexpected. If you manage a social media account, you may certainly feel like your wheels are spinning to move towards the right audience.
Considering last year s trends, I thought about what concepts are worth investing in, anticipating better engagement with customers through a difficult time from the pandemic. I think the following trends are viable for 2021. ....

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