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Artificial Intelligence: The Next Generation of Brand Management


Sponsored by Proquo
June 16th, 2021 | 3:30pm BST
Everything today is fuelled by data. Especially brand management. Data is the lifeblood for our strategies and activations. But the world of marketing is complex, with brand managers facing over 25 million possible combinations of actions to grow, over the course of a year. It’s daunting and almost impossible to feel certain of success in navigating it all, even with well-developed instincts. Unless you have AI.
AI can understand the nuanced ecosystem that exists around each brand, and build the optimal route through it, instantly. What does that mean for marketers?
Join Nadim Sadek, Founder & CEO of ProQuo AI, Michel Guidi, International Managing Director of Dynata and Michael Wall, Global CEO of Mother for a roundtable discussion delving into how AI can lead to effective decision-making, fast progress, and the certainty to let the creativity that only humans can bring, flourish. ....

Michel Guidi , Nadim Sadek , Michael Wall , International Managing Director , மைக்கேல் வழிகாட்டி , நாடிம் ஸ்யாடெக் , மைக்கேல் சுவர் , சர்வதேச நிர்வகித்தல் இயக்குனர் ,

Brazil's Green Valley club is rebuilding to return better than ever


At the start of 2020, everything was looking great for Green Valley. The Brazilian venue, which is more like a festival experience, had been voted No. 1 club in the world again, and there was a full programme of events booked for the year ahead. Then the pandemic struck. “We had a lot of shows scheduled, right up until November,” recalls International Managing Director, Antonio Afonso. “If I recall, it was in the middle of March that we decided not to open. It was the beginning of the COVID panic; there were only a few cases down here in the south of Brazil at that point, but the numbers were rising fast and we decided not to open on the 14th.” ....

Antonio Afonso , Carl Cox , International Managing Director , President Bolsonaro , Sans Frontie , Green Valley , Santa Catarina , கார்ல் காக்ஸ் , சர்வதேச நிர்வகித்தல் இயக்குனர் , ப்ரெஸிடெஂட் போல்சனாரோ , பச்சை பள்ளத்தாக்கு , சாந்தா சாதாரண ,