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Wines of Chile USA launches Sustainability 365, a trade- and consumer-facing campaign planned around the theme: Drink Sustainable. Drink Chile.
NEW YORK (PRWEB) April 16, 2021 Chile, the world s fourth largest wine exporter and sixth largest source of wine imports in the U.S., registered an encouraging performance in 2020, with U.S. retail sales compensating for a significant pandemic-related drop in on-premise business. Chilean wine imports performed particularly well in the $10-$15 segment, growing 5.7% in 2020. Growth also proved to be more stable than that of other wine imports during the same period.
Aurelio Montes Sr., President, Wines of Chile, credits resilience in the U.S. market to the long-time strength and brand recognition of Chilean wines at retail, with consumers turning to tried-and-trusted brands during a tough year. But: The pandemic has forced us to evolve, plan for uncertainty, become better at what we do, build more with less, and to connect with
Wines of Chile USA Launches Sustainability 365 Campaign Building on Strong 2020 Performance
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Wines of Chile USA Launches Sustainability 365 Campaign Building on Strong 2020 Performance
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Wines of Chile USA Launches Sustainability 365 Campaign
Builds on Strong 2020 Performance April 15, 2021
New York, NY, April 15, 2021 – Chile, the world’s fourth largest wine exporter and sixth largest source of wine imports in the U.S., registered an encouraging performance in 2020, with U.S. retail sales compensating for a significant pandemic-related drop in on-premise business. Chilean wine imports performed particularly well in the $10-$15 segment, growing 5.7% in 2020. Growth also proved to be more stable than that of other wine imports during the same period.
Aurelio Montes Sr., President, Wines of Chile, credits resilience in the U.S. market to the long-time strength and brand recognition of Chilean wines at retail, with consumers turning to tried-and-trusted brands during a tough year. But: “The pandemic has forced us to evolve, plan for uncertainty, become better at what we do, build more with less, and to connect with consumers as never before.”