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Marketplacer Co-Founder Jason Wyatt and Ingrid Maes, Managing Director of W23. Source: supplied. Photographer: Esteban LaTessa. Melbourne startup Marketplacer has secured a multimillion-dollar investment from W23, the venture capital firm of groceries giant Woolworths, as well as a partnership with the Aussie behemoth itself. The dollar value of the investment has not been disclosed. But, speaking to SmartCompany, Marketplacer co-founder Jason Wyatt confirms it’s in the millions, and “pretty exciting” for the startup to attract the attention of such a massive retailer. The startup had already won the tender for building Woolies’ marketplace before any investment discussions began, Wyatt explains. Now, the cash injection follows a $5 million investment from Salesforce Ventures just weeks ago, and a $20 million boost back in November. ....
Woolworths to launch online marketplace Woolworths has taken an equity stake in tech start-up Marketplacer and will launch its own online marketplace later this year. Business by ELI GREENBLAT Premium Content Subscriber only Woolworths has taken an equity stake in tech start-up Marketplacer and will launch its own online marketplace later this year. The new marketplace will initially sell general merchandise typically offered by its Big W chain, followed by a broader offer that includes food and groceries. Woolworths is the latest retailer to jump on the online marketplace bandwagon, with some of the country s biggest chains inlcuding Myer, Bunnings and surfwear brand SurfStitch diving into the retail platform to attract more shoppers to their sites. ....
Woolworths set to launch online marketplace after multimillion-dollar investment We’re sorry, this service is currently unavailable. Please try again later. Dismiss Normal text size Advertisement Supermarket giant Woolworths has made a multimillion-dollar investment in Melbourne startup Marketplacer as part of its plans to compete with the likes of Amazon through the launch of its own marketplace offering. Woolworths’ venture capital arm, W23, announced the investment on Thursday which will see the supermarket take a minority stake in Marketplacer alongside a number of high-profile investors, including tech giant Salesforce and prominent investment firms Endeavour and Acorn Capital. W23 director Ingrid Maes and Marketplacer founder Jason Wyatt. ....