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Photo by kinkate from Pexels K-beauty has been the darling of the beauty industry since around 2014, but to maintain its luster, the category will have to find new sources of innovation. The rise of K-beauty was a phenomenon the beauty industry had not witnessed since the French New Wave movement of the 1950s. Icons like Brigitte Bardot and Jane Seberg spurred a Francophilia that American women, in particular, sought to emulate. For its part, K-beauty ushered in product, ingredient and packaging innovations such as BB and CC creams, cute designs and the now-dominating skin-first philosophy. But, since at least 2018, rapid sales growth has stalled, and the category now lies at a crossroad. In February, Business of Fashion reported that K-beauty’s “golden era” was ending, and Vogue Business wrote in July 2020 that it was no longer fashionable in China. Recently, the Covid-19 pandemic pushed Amorepacific brand Innisfree to close its 10 U.S. stores, fo

United statesDavid gillAndrew stanleickCharlotte choLauder companiesCoty incSoko glamWander beautyDew careIm memeRakuten intelligenceSouth americanKylie cosmeticsஒன்றுபட்டது மாநிலங்களில்டேவிட் கில்சார்லோட் சோ