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Growth hacking your app development process for greater visibility


7:59 AM MYT
IN a competitive world that’s very quickly becoming more digitalised and advanced, new ways of marketing ideas or products are key to reach a large target audience fast.
Coined in 2010 by entrepreneur and startup advisor Sean Ellis, the term “growth hacking” means prioritising scalable growth and following a process of forming and testing ideas.
It should be analytical enough to identify the growth drivers that work and the ones to shelve.
For app developers, this method is one of the many strategies to adopt to optimise in each step of their mobile app life cycle.
And with Huawei having launched its second AppsUP contest last month, this would be one of the methods contestants can use to edge up their growth potential. ....

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Huawei dishes out US$40m for SG hub to build APAC mobile tech ecosystem


Huawei dishes out US$40m for SG hub to build APAC mobile tech ecosystem
Details
26 February 2021
Huawei Mobile Services (HMS) has launched a US$40 million (approximately SG$52.8 million) innovation hub named DIGIX LAB in Singapore. Located at Changi Business Park, the hub aims to boost the mobile ecosystem in the APAC region by empowering mobile app developers and partners. Equipped with tech tools such as AR, VR, AI, and more, Huawei said the lab is a space for developers to meet and get hands-on experience on the full range of developer resources from HMS. The DIGIX Lab services can also be accessed online, allowing developers across the region to make use of the resources without physically travelling to Singapore. ....

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Singapore Will Play Host To The 2021 Dota 2 Major


Singapore Will Play Host To The 2021 Dota 2 Major
Posted on
This week, major esports tournament organizer the PGL announced that the first
Dota 2 Major of the 2021 DPC Season will happen in Singapore. The company revealed that they will be setting up the tournament in one of the safest countries in the world right now when it comes to the COVID-19 pandemic. This is the second time PGL will hold an event in Singapore, the first one being the
Dota 2 World Pro Invitational back in December 2019. This time around the tournament will be organized in partnership with ONE Esports and Singapore Tourism Board (STB), and will be the first Major to be broadcast in 4K. This is also the first season of the ....

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Gloom and Doom: A Singaporean's solo effort in highlighting mental health with an indie game


January 19, 2021
Drew Pan
Geek Culture
Singapore’s Circuit Breaker measures to tackle Covid-19, which involved keeping everyone home and limiting external movement for inhabitants of the whole country, was an effective way in managing the pandemic in the tiny Republic, but it also exposed the five million residents to the concept of loneliness and solitude. It also inspired at least one writer to look deeper into himself, and do better.
Having recently left his full-time marketing job and with his freelance projects delayed due to Covid, Drew Pan, 41, could have several things to manage his time, finances and career, or lack thereof, but instead, the time to himself, when he was not looking after his two young ones with his wife, was to a notebook and started writing. ....

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