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Health crisis accelerates India's ecommerce adoption by at least 3 years


Health crisis accelerates India s ecommerce adoption by at least 3 years
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India’s painful and ongoing struggle with the coronavirus pandemic will lead to a second consecutive difficult year for brick-and-mortar retail sales. At the same time, the public health anxieties constraining overall retail will continue pushing consumers toward digital solutions. We anticipate an extended boom for ecommerce in India, including 27.0% growth this year, for $66.76 billion in sales.
Ecommerce’s share of overall retail in India will reach 7.0% this year. Prior to the pandemic, we did not project India’s digital sales claiming this much share until 2024 at the earliest. ....

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Latin America will be the fastest-growing retail ecommerce market this year


Latin America will be the fastest-growing retail ecommerce market this year
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The pandemic has had a profound impact on Latin America’s retail industry. Mandated stay-at-home orders in several countries forced retailers to close physical stores, wreaking havoc on many companies’ bottom lines.
Still, retailers’ and consumers’ warm embrace of ecommerce has been a silver lining. Retail ecommerce sales will grow 36.7% this year to $84.95 billion, nearly three times more than the 12.5% growth we estimated in our Q4 2019 forecast and almost double the 19.4% growth in our May 2020 update.
This impressive growth will also make Latin America the fastest-growing regional retail ecommerce market for the first time since we began covering the region in 2009. It is also the first time since 2010 that Asia-Pacific will no longer hold its historical No. 1 position. ....

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