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Land Rover Can't Keep Up With Defender Demand


The waitlist was long even before the chip crisis.
If you re in the market for a new Land Rover Defender, be prepared to wait. Last summer, we reported that the UK automaker was experiencing difficulty building a sufficient supply of Defenders due to the pandemic. You can t build vehicles when factories are shut down, as was the case with Jaguar Land Rover s facility in Slovakia, home of the Defender.
Fast forward to today, and Defender demand remains strong with JLR s order bank reaching nearly 100,000 vehicles, though this figure includes plug-in hybrid variants of its other models, such as the Range Rover. Blame the semiconductor chip crisis, itself a pandemic aftereffect. Automotive News confirmed this figure following a recent presentation given by JLR chief financial officer Adrian Mardell to investors where its latest quarterly earnings were announced. ....

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A Three-Row Land Rover Defender Is Coming Our Way


As Land Rover slowly starts to assert itself in the American off-road market, Gerry McGovern, Land Rover s head of design thinks that there is massive potential for the Defender brand: looking at what we can do with that brand because with a relatively small investment we can increase its appeal. I m absolutely convinced Defender will become a power brand in itself. While Land Rover plots its next move, its sister company Jaguar is planning to go fully electric by 2025, but Land Rover doesn t seem to share the same ideals yet, but we can expect to see more PHEVs in the near future. The arrival of a fully-electric Defender will truly signal that mankind has reached a new age of enlightenment. ....

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