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European Distribution Rules Latest: Dual Pricing, Shared Exclusivity in; MAP Policies Still Out | K&L Gates LLP


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The European Commission has now published its proposed draft of the new EU rules, which will govern distribution agreements until 2032. These are set to replace the current EU Vertical Block Exemption Regulation (VBER) and Vertical Guidelines, which expire on 31 May 2022.
The draft proposed texts present some positive aspects for brands. These include increased flexibility for structuring their distribution arrangements in Europe, clarity in relation to applying different prices and criteria for online retailers, and welcomed comfort on how price monitoring software, online advertising restrictions, and website e-concession arrangements are likely to be assessed under the law. Conversely, the proposals also introduce some question marks and potentially stricter rules for brands who sell directly to consumers in competition with their resellers (notably marketplaces), as well as regarding the extent to which diffe ....

United Kingdom , Kl Gates , European Commission , Block Exemption Regulation , Vertical Guidelines , United Kingdom Competition , Markets Authority , ஒன்றுபட்டது கிஂக்டம் , க்ல் வாயில்கள் , ஐரோப்பிய தரகு , தொகுதி விலக்கு ஒழுங்குமுறை , செங்குத்து வழிகாட்டுதல்கள் , ஒன்றுபட்டது கிஂக்டம் போட்டி , சந்தைகள் அதிகாரம் ,

EU Distribution Rules Under Review | Latham & Watkins LLP

EU Distribution Rules Under Review | Latham & Watkins LLP
jdsupra.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jdsupra.com Daily Mail and Mail on Sunday newspapers.

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French Lego Case Threaten Pricing Policy for Online Sellers?


Monday, February 22, 2021
Autorité de la concurrence or ADC) adopted a decision
1 accepting commitments from the building block producer Lego France (Lego) to amend its discount policy. The ADC concluded that Lego’s policy created a price differentiation that “was likely to handicap” pure online players, since they were de facto unable to access certain of Lego’s discounts linked to functions carried out only by physical stores (such as the shelf space reserved for Lego products). As a result, Lego has agreed to redefine its rebate award criteria by making them more accessible and transparent to all resellers.
This alert considers if brands should be concerned by the ADC’s conservative and surprising approach to dual pricing, which in our view is inconsistent with the European Commission’s (Commission) direction of travel at European Union (EU) level and fails to recognise the inherent differences in the costs of online versus offline selling. ....

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