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Exciting new chapter for Chase as Diageo deal is finalised

Diageo has completed its acquisition of Chase s premium spirits brand
The acquisition of Chase Distillery by global drinks brand Diageo has now been finalised for an undisclosed sum.
Announced in October last year, the conclusion of the deal follows the Competition and Markets Authority’s confirmation of regulatory clearance on February 11.
Everything has gone through, said Chase director James Chase. This starts an exciting new chapter for the brand in Herefordshire.
It will be business as usual, he added. As a family we will still have the site and the distillery and other tenants on the site will not be affected, and for the very short term, things won t change for the brand but over the long term, more resources will be invested in the site and in the shop. ....

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Premium whisky sales expected to outpace cheaper booze after pandemic

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Sales of high-priced whiskies, tequilas, and other spirits have been doing well thanks to the pandemic as more people drink at home.
But coronavirus stands to have longer-lasting effects on drinking habits: Consumers are trading up to more expensive varieties, realizing that they can get more for their money by buying booze at a retailer instead of a restaurant or bar.
A report by Barclays also found that countries with high income inequality and an increasingly wealthy group of individuals at the top of society could also bode well for high-end spirit sales in the long run. Economists have said that the pandemic is exacerbating inequality around the world. ....

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