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And now, a soap brand that parodies the Sebamed-HUL saga...

And now, a soap brand that parodies the Sebamed-HUL saga.
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Brinton Pharma s Neobar says that expert doctors trump women in bathtubs.
Nahati hui auntiyon ki nahin. expert doctor ki suno, says the budding doctor in Neobar baby soapâs new ad.
Itâs a hilarious line if you understand the context. If you donât, youâll be left scratching your head for the most part of this 59-second ad featuring cute little kids.
A brand of Pune-based Brinton Pharmaceuticals, Neobar makes references to the recent Sebamed versus Hindustan Unilever (HUL) soap saga and the fixation around a soapâs pH levels. The ad also remarks that soap is so much more than its pH; Neobar soap bars come with ingredients such as shea butter, olive oil, almond oil. along with its 5.5 pH value. ....

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Sebamed Sticks To PH Value In Frothy Spat With HUL Over Soap Ad

Sebamed Sticks To PH Value In Frothy Spat With HUL Over Soap Ad
moneycontrol.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from moneycontrol.com Daily Mail and Mail on Sunday newspapers.

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Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed | Marketing

Any campaign is a complete team effort. This one, too, was a jointly executed idea between our brand team and creative partner, The Womb. We both mutually agreed to take this route.

Is there any reason why Sebamed specifically took a dig at HUL and not other FMCG majors?

We have also used Wipro’s Santoor as a comparison. We chose brands such as Lux, Santoor and Dove in particular since these are market-leaders in the beauty bar segment. We did not intend to single out or disparage anyone, which is now also proven by the court. Our attempt was to have scientific dissemination of knowledge about the criticality of the pH value of soaps in skincare. ....

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Sebamed to continue airing ads featuring Lux, Pears and Dove with tweaks

The ad featuring Dove will continue with no change, and the ones with Lux, Pears and Santoor will continue after removing the segment relating to detergent bar. ....

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Ad wars: Why one upmanship in advertising makes for great headlines | Advertising

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The ad world is no newbie to communication which pits one brand against another. Whether any sort of comparison is a case for proving one’s superiority over the other or is simply a gimmick to gain momentary recognition, is debatable. Over the history of advertising, comparisons have provided unforgettable campaigns, right from the infamous cola wars between Coke and Pepsi beginning in the late 1970s, to the war between Lalitaji’s Surf, and Nirma detergent powders in India.

In recent news, German wellness brand Sebamed made headlines through its print and digital ads. The ad, made for its eponymous soap brand, took a dig at Hindustan Unilever’s (HUL) soap brands such as Lux and Pears (and even Rin!), stating that the latter had a higher pH level in their products. What ensued was a court battle, with HUL dragging Sebamed to court. Currently, Sebamed has been legally ordered to withdraw all its communication. ....

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