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CMO's top 8 martech stories for the week - 29 April 2021


CMO s top 8 martech stories for the week - 29 April 2021
All the latest martech, customer and adtech news from Tribyl, Salesforce, Lotame, InMobi, Aleo, BigID, Skyflow and ActiveCampaign
ActiveCampaign raises US$240 million
The biggest funding news this week is from ActiveCampaign, which has raised US$240 million in a Series C round to develop its customer experience automation (CXA) offering.
The round, which brought total financing raised to date to US$360 million, was led by new investor Tiger Global and included new participation by Dragoneer. The Series C investments were completed at a valuation in excess of US $3 billion.
ActiveCampaign plans to investment in product development, ongoing global expansion and acceleration of partner ecosystem initiatives. ....

Todd Goldberg , Rahul Vohra , Jason Vandeboom , Noam Ben Zvi , Andreessen Horowitz , Josh Buckley , Dollar General , Inmobi Exchange , Service Cloud Workforce Engagement , Advent International , Service Cloud , Service Cloud Voice , Tiger Global , Experience Cloud , Marketo Engage , Journey Analytics , Adobe Analytics , Adobe Journey Optimizer , Adobe Experience Platform , Workforce Engagement , Visual Remote , Remote Assistant , Lotame Panorama , Inmobi Exchange , App Tracking Transparency , Fifth Wall ,

Salesforce Focusing on Customer Service from Anywhere


Salesforce Focusing on Customer Service from Anywhere
As the nation begins to re-open and adjust to post pandemic realities, business leaders are realizing that many of the digital technologies implemented over the last year will likely remain permanent aspects of work culture.
This fact may require additional changes to be made for the entire workforce, such as allowing employees to have flexible schedules and work from home more, or for retailers offering some of the same digital options consumers have become accustomed to even after re-opening.
Finding some sort of balance will be critical moving forward. To help support this move into the next generation of services, CRM solutions provider Salesforce has introduced it’s latest version of Service Cloud. The latest generation of the offering provides more connected and personalized services from anywhere- and via one digital engagement platform. ....

Clara Shih , Luke Bellos , Stefania Viscusi , Salesforce Focusing On Customer Service , Service Cloud Workforce Engagement , Service Cloud , Service Cloud Voice , Salesforce Focusing , Customer Service , Workforce Engagement , Visual Remote Assistant , கிளாரா ஷிஹ் , லூக் பெல்லோஸ் , சேவை மேகம் தொழிலாளர்கள் நிச்சயதார்த்தம் , சேவை மேகம் , சேவை மேகம் குரல் , வாடிக்கையாளர் சேவை , தொழிலாளர்கள் நிச்சயதார்த்தம் , காட்சி தொலைநிலை உதவியாளர் ,