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Sotheby's International Realty Launches First Transcreational Global Advertising Campaign


Sotheby s International Realty Launches First Transcreational Global Advertising Campaign
Nothing Compares Reinforces Brand Promise to Elevate the Home Buying and Selling Experience Amidst Historic Market Demand
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NEW YORK, April 21, 2021 /PRNewswire/  Sotheby s International Realty is pleased to announce the launch of its Nothing Compares digital-first advertising campaign, supporting the brand s commitment to providing an incomparable and consistent real estate experience around the world. The debut marks the brand s first transcreational campaign which goes beyond standard language translation, ensuring that the concepts consider cultural norms and native languages, allowing the campaign to be immediately implemented in the 75 countries and territories where the luxury real estate brand currently operates. ....

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