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Michigan company fills a new niche by connecting college athletes to business opportunities


Credit Courtesy of PlayBooked
A new Michigan-based company is tapping into a market opened by a policy shift by the NCAA allowing student athletes to more readily use their name, image, and likeness to earn money. 
PlayBooked is an app that helps college athletes navigate business opportunities and legal rights following a reversal by the NCAA Board of Directors in June. 
It connects college athletes with brand sponsorships, helps them monetize interactions with fans. PlayBooked also offers legal guidance around what the Supreme Court decision allows.
Think of it like a dating app,” said Patrick Werksma, one of the co-founders of PlayBooked. “Athletes sign up, they create a profile, and fans and brands can check out their profile. Athletes set their pricing on what they would endorse their company, endorse a product or what it would cost for an athlete fan to get just a simple shout out from them. ....

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