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Tuesday, May 25, 2021 - News Archive - The Auto Channel


The 2021 Genesis G80, a large luxury car, earns a Top Safety Pick+ award from the Insurance Institute for Highway Safety. To qualify for Top Safety Pick+, the higher of the Institute’s two awards, vehicles must earn good ratings in all six IIHS crashworthiness evaluations, including the driver-side small overlap fron .
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NEW YORK, May 24, 2021 Technavio has been monitoring the automotive brake wear sensors market and it is poised to grow by USD 1.03 billion during 2021-2025, progressing at a CAGR of over 6% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and d . ....

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Hyundai North America Names Fullwood as Director of Public Relations and Communications


Hyundai North America Names Fullwood as Director of Public Relations and Communications
FOUNTAIN VALLEY, Calif., May 24, 2021 – Hyundai Motor North America has named Sarah Fullwood as the director of public relations and communications. She will support and execute all regional communications and public relations strategies for Hyundai Motor North America, Genesis Motor North America, and Hyundai Motor Manufacturing Alabama, in coordination with other affiliates, including the Hyundai Washington D.C. office. Fullwood starts today and reports to Dana White, chief communications officer.
“Sarah’s extensive experience driving change, building teams and managing large, diverse organizations will hasten the growth and performance of both Hyundai, Genesis and the entire North American enterprise,” said Dana White, CCO, Hyundai Motor North America. ....

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New Communicators at Audi and Hyundai - The Truth About Cars


New Communicators at Audi and Hyundai
Audi’s Emilie Cotter
Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.
Audi of America hired Cotter in September as director of corporate and brand communications. Chief brand officer at Marketplace, and SVP and partner at FleishmanHilliard, Cotter earlier headed corporate and brand communications for Lucasfilm.
Cotter will lead Audi of America’s communications strategy. Corporate, product, and lifestyle communications are her responsibility, along with government affairs. She wil define and lead communications with the media, dealers, internal and external partners, along with state and federal politicos. ....

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German automakers rule the US luxury market. Genesis is determined to change that


Genesis
(NEW YORK) The sleek silhouette was breathtaking: A long clamshell hood that appeared to go on indefinitely. An interior swathed in upcycled, sustainable materials. A futuristic dashboard connected to a “floating” center console.
The automotive work of art could have been German. Or British. The clue that gave it away: A shield-shaped Crest Grille.
Genesis, the luxury vehicle division of Korean automaker Hyundai, was sending a veiled message to its competitors with the Genesis X Concept, a chic, high performance electric GT the marque debuted on March 30.
Over the last two years, Genesis has been busy racking up industry awards and earning praise from the automotive community as it rapidly rolls out new models. U.S. consumers, who tend to be brand loyal, are only starting to take notice of Genesis. But the inveterate leaders in the highly competitive space BMW, Mercedes, Lexus and Audi are bracing for a protracted fight. ....

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