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Macys and DRINKS Launch New Online Wine Shop


Macy s and DRINKS Launch New Online Wine Shop
The new offering marks expansion to a transactional experience and features selections from Martha Stewart Wine Co.
April 30, 2021
LOS ANGELES, CA, April 29, 2021 – DRINKS, the online leader in adult beverage, and Macy’s today announced the launch of Macy’s Wine Shop (MacysWineShop.com), a new online wine store available in 40 states plus D.C., enabling consumers in more than 38,000 zip codes and 144 million households to get wine shipped straight to their doorstep, within 1-2 days.
The new offering marks a significant expansion of the retailer’s existing online wine program and a new model that will allow customers to make friction-free purchases without a subscription. Macy’s customers will have access to even more affordable and delicious wines from around the world including selections from Martha Stewart Wine Co.  ....

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Untapped: How grocers are growing their private label alcohol assortment


First published on
Nestled among the golden hills of California, Oliver’s Markets has capitalized on its location by offering private label wines sourced from the famous Sonoma County wine country. Now, the grocer is looking to expand its private label selection by turning its attention to the South of France, Richard Williams, the company s wine buyer, said.
While the plans hit setbacks due to novel coronavirus pandemic and U.S. tariffs imposed this year on French goods, the grocer isn’t giving up its hopes of bringing exclusive French wine to its shelves.
“The hope is to have it up and running next year,” Williams wrote in an email.  ....

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