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Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out


March 16, 2021
published at 6:02 AMglobenewswire
Meltwater announces agreement to acquire leading social media intelligence company Linkfluence for 50 million euro in a combination of cash, equity, and earn-out
GlobeNewswire
March 16, 2021
OSLO, Norway, March 16, 2021 (GLOBE NEWSWIRE) Meltwater B.V., a leading global provider of media intelligence and social analytics, has entered into an agreement under which it is committed to acquire Linkfluence, a French SaaS company using artificial intelligence to algorithmically mine social media for consumer insights.
The Linkfluence acquisition would be Meltwater’s ninth since 2016, and the first since the company was listed on Euronext Growth Oslo in December 2020. The acquisition is part of Meltwater’s growth strategy, which involves investments and acquisitions in the social media segment. ....

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