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5 Minutes with… John Raúl Forero


5 minutes with. 24 Add to collection
DDB Colombia’s President and CCO on his drive to show the world Colombia s creative prowess
John Raúl Forero is passionate about advertising – and more specifically, he’s passionate about Colombian advertising. It’s a local industry that emerged from incredible hardship and challenges to be one of Latin America’s creative hothouses, buzzing with ideas and talent. Over 28 years, he’s seen the creative scene flourish and he sees growing the country’s creative reputation as a responsibility he shares with other agency leaders.
There’s more progress that he’d like to see in the industry – innovation and channelling creative firepower towards clients’ deep problems, for example. He’s a creative leader with strong opinions – don’t get him started on the ‘advertising awards debate’! -  and as a network guy, he says the blossoming indie scene fills him with excitement. ....

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Architectural Classics: Postgraduate Building / Bermúdez Arquitectos


Transversal Cross-section
In order to provide the necessary offices, service facilities, cafeterias, and lecture halls laid out by the project, on a reduced lot no less, the planners had to add 8 floors worth of height to the structure. For the sake of functionality, the first three floors would house the cafeteria and administrative offices. This then resulted in the monumental task of figuring out the logistics behind getting thousands of students to class on the upper 5 floors. 
Interior – stairway. Image © Germán Tellez
To tackle the issue of mobility and in keeping with the belief that movement, communication, and learning go hand in hand the designers created a hallway consisting of staircases and balconies, on full display to the surrounding city thanks to the large glass façade that covers the entire northside of the building.  ....

Jorge Tadeo Lozano , Rafael Guti , Maggie Johnson , Enrique Guzm , Postgraduate Building Of Jorge Tadeo Lozano University , Architectural Classics , Postgraduate Building , Equipo Editorial , Jorge Tadeo Lozano University , ஜார்ஜ் ததேோ லோசானோ , ரஃபேல் குட்டி , மாகி ஜான்சன் , போஸ்ட்‌க்ர்யாஜுயேட் கட்டிடம் ஆஃப் ஜார்ஜ் ததேோ லோசானோ பல்கலைக்கழகம் , கட்டடக்கலை கிளாசிக் , போஸ்ட்‌க்ர்யாஜுயேட் கட்டிடம் , எக்வீபொ தலையங்கம் , ஜார்ஜ் ததேோ லோசானோ பல்கலைக்கழகம் ,