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Listen • 8:02 As tourism rebounds across the islands, the issues about management continue to be front and center. The Fourth of July weekend drew more than 100,000 travelers to Hawaiʻi s shores. The Hawaiʻi Tourism Authority announced it is using geolocation data, through a contract with location data company UM (formerly known as UberMedia), to track the recreational areas visitors and residents have been flocking to as the pandemic restrictions are being relaxed. The Conversation talked to Jennifer Chun, the director of HTA’s Tourism Research about collecting that data from cellphones and analyzing the findings. One of the big reasons why we wanted to collect location data is to see how all our state resources and our county resources are being used, Chun said. We ve been working with the Department of Land and Natural Resources to put together a list of points of interest for parks and trail systems, and also for county parks and trails and bea

Jennifer chunTourism authorityDepartment of landTourism researchNatural resourcesஜெனிபர் சுன்சுற்றுலா அதிகாரம்துறை ஆஃப் நிலசுற்றுலா ஆராய்ச்சிஇயற்கை வளங்கள்