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Vans pulls up VF Corp as apparel replenishment begins


Dive Brief:
Sales in China, the pandemic-era gorpcore trend, more direct sales, an emerging comeback at Vans and an extra calendar week helped drive a 23% increase during VF Corp s latest quarter. Excluding the effect of acquisitions, revenue rose 16%, per a company press release.
Revenue in the Americas was up at the conglomerate s four biggest brands: 14% at Vans; 13% at the North Face; 21% at Timberland; and 9% at Dickie s. Net income rose 119% year over year to $89.5 million, pushing into the black after a nearly $484 million loss a year ago. 
The conglomerate is selling more of its own goods and less via retailers. Direct-to-consumer sales were up 36% in the quarter, with e-commerce up 106%. This year the company expects direct-to-consumer revenue to increase between 38% and 40%, including digital growth of between 29% and 31%. ....

Jessica Ram , Steve Rendle , Brian Yarbrough , Edward Jones , Jane Hali Associates , Vf Corp , Dive Brief , North Face , Jane Hali , ஜெசிகா ரேம் , பிரையன் யர்பிரௌக் , எட்வர்ட் ஜோன்ஸ் , ஜேன் ஹலி கூட்டாளிகள் , வ்ஃப் கார்ப் , டைவ் சுருக்கமான , வடக்கு முகம் , ஜேன் ஹலி ,