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Autotrader launches new 'Feel like A Car person' campaign via Saatchi & Saatchi


July 13, 2021 10:35
For many, buying or selling a car can be daunting, especially if you don’t know a lot about cars.
In its latest campaign, created by Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.
Shot by director Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the theory that with the right kind of help, anyone can become a “car person”, even an out-of-his-depth woodsman that has lived an isolated life in the wilderness. ....

Simon Bagnasco , Toby Aldred , Lee Sunter , Sam Bruce , Tim Green , James Tracy Inglis , Adrian Konarski , Chana Mclallen , Liv Reddy , Elizabeth Nunan , Sam Long , Matt Morgan , Phil Harkness , Emma Hodge , Matt Edwards , Mike Spirkovski , Jack Wall , Deb Munro , Fergus Rotherham , Darren Potter , Dan Pugh , Greer Macpherson , Sophie Connolly , Tim Tregoning , Good Oil , Creative Agency ,

Autotrader launches new 'Feel like A Car person' brand platform via Saatchi & Saatchi


July 13 2021, 9:31 am | BY Ricki Green | 20 Comments
Buying or selling a car can be daunting, especially if you don’t know a lot about cars. In its latest campaign via Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.
 
Directed by Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the belief that with the right kind of help, anyone can become a car person even an out-of-his-depth woodsman that has lived an isolated life in the wilderness. ....

Elizabeth Nunan Abby , Simon Bagnasco , Toby Aldred , Lee Sunter , Sam Bruce , Tim Green , James Tracy Inglis , Adrian Konarski , Chana Mclallen , Liv Reddy , Sam Long , Matt Morgan , Phil Harkness , Matt Edwards , Jack Wall , Mike Spirkovski , Fergus Rotherham , Deb Munro Greer Macpherson , Sophie Connolly Darren Potter , Dan Pugh , Tim Tregoning , Good Oil , Creative Agency , Saatchi Australia , Feel Like , Car Person ,

Ampol's Latest Campaign Helps Aussies Travel 'Far and Wide'


Creative 20 Add to collection
Campaign developed by Saatchi & Saatchi Sydney and iProspect
Iconic brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign via Saatchi & Saatchi Australia and iProspect, that celebrates the distance Australians travel, great and small, day-in and day-out.
The campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity to drive extraordinary distances without blinking an eye.
Ampol Australia executive general manager Joanne Taylor reveals that the revitalised Ampol brand maintains the company’s values and core proposition that customers can rely on: “For over a century, Ampol has been there to help Australians get where they’re going, no matter the journey. With the relaunch of the Ampol brand, the campaign showcases how Ampol is a part of the fabric of Australian life, with fuel that connects the nation. ....

New South Wales , Felipe Neves , James Tracy Inglis , Rachel Henderson Tim Berriman , Flavio Fonseca , Danny Marston , Lauren Haslett , Sam Long , Jason Smith , Emma Hodge , Dan Hilburn Gerald , Izabela Gustowski , Helen Morahan , Jonathan May , Bernard Garry , Millie Thompson , Piero Ruzenne , Tania Virkel , Fanny Bersagol , James Brown , Fiona Macgregor , Celeste Watson , Hamish Rose , Jenny Oregan , Tom Churchill Brown , Elizabeth Nunan ,

Ampol helps the nation travel 'far and wide' in new campaign via Saatchi & Saatchi + iProspect – Campaign Brief


April 21 2021, 9:38 am | BY Ricki Green | 8 Comments
Iconic brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign via Saatchi & Saatchi Australia and iProspect, that celebrates the distance Australians travel, great and small, day-in and day-out.
 
The campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity to drive extraordinary distances without blinking an eye.
Ampol Australia executive general manager Joanne Taylor reveals that the revitalised Ampol brand maintains the company’s values and core proposition that customers can rely on: “For over a century, Ampol has been there to help Australians get where they’re going, no matter the journey. With the relaunch of the Ampol brand, the campaign showcases how Ampol is a part of the fabric of Australian life, with fuel that connects the nation. ....

New South Wales , Felipe Neves , James Tracy Inglis , Rachel Henderson Tim Berriman , Flavio Fonseca , Danny Marston , Sam Long , Jason Smith , Emma Hodge , Dan Hilburn Gerald , Izabela Gustowski , Helen Morahan , Jonathan May , Bernard Garry , Piero Ruzenne , Tania Virkel , Fanny Bersagol , James Brown , Celeste Watson , Fiona Macgregor , Jenny Oregan , Tom Churchill Brown , Elizabeth Nunan , Simon Lister , Jessica Humphry , Stuart Kadzow ,