July 13 2021, 9:31 am | BY Ricki Green | 20 Comments Buying or selling a car can be daunting, especially if you don’t know a lot about cars. In its latest campaign via Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.
Directed by Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the belief that with the right kind of help, anyone can become a car person — even an out-of-his-depth woodsman that has lived an isolated life in the wilderness.