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The growth of influencer marketing shows no signs of slowing down globally and the same goes for African markets. Despite the challenges when it comes to working with influencers, brands continue to turn to influencers to drive engagement and sales and influencers are finding creative and lucrative ways to connect brands and products with their communities, shares Muhammida El Muhajir, the Director of Strategy at WaxPrint Media an Accra based digital marketing and PR agency who has extensive experience working in entertainment marketing with previous roles at Nike, Inc. and the prestigious William Morris Agency. The Influencer Africa Forum will feature one-on-one conversations with leading African influencers sharing their experiences working with brands such as recording artist M.anifest who has partnered with ....
During the 2021 ESSENCE I Am Speaking Summit, ESSENCE Studios Co-Founder and Executive Producer Sidra Smith gathered three dynamic Black women who work as directors, producers, writers or actresses in Ghana’s entertainment industry for an important conversation about the work ahead towards bridging the gap between the African and African-American fine arts industries. In addition to sharing some of the work they’re each doing to increase opportunities for creatives in Ghana and across The Continent, An African City Creator Nicole Amarteifio, Actress, Host & Producer Joselyn Dumas, and Africa Creative Agency Co-Founder Yvette Gayle also spoke on the dire need for better representation of true, more diverse African and African-American narratives in Hollywood. Plus, the panel went deep into why now is the time for both cultures to unite and support each other to combat the misinformation spread by Western media’s constantly inaccurate portrayal of our ....
There have been over 500,000 tweets about ‘Fix the Country’, making it the biggest online political protest in Ghana so far. But plans to move it from online to offline has been stopped by the Ghana Police service. Some celebrities, including John Dumelo, Efia Odo, Yvonne Nelson, Joselyn Dumas, Kwaw Kese, Nana Aba Anamoah and Lydia Forson, have joined the protest, highlighting some of the pressing needs of the citizens of Ghana. However, some celebrities believe Ghanaians should fix their attitudes first before asking the government to fix the country. Others claim President Nana Akufo-Addo isn’t Jesus Christ to fix the country’s problems. Another set of celebrities believe hashtags won’t get anywhere while some don’t want to have a hand in it over the politicisation of issues in Ghana. ....
Hauwa Mukan, Bayo Oke-Lawal were some of the people who glammed up the blue carpet at the unveiling in Lagos. An evening of high fashion, glitz & glamour at the “Orient of Africa” unveiling in partnership with Martell Pulse Nigeria An evening of high fashion, glitz & glamour at the “Orient of Africa” unveiling in partnership with Martell Pulse Nigeria With influences from an artistic lens, the new collection merges the elegance, grace and artistry of the orient with the strength, power and determination of the Modern African woman. Each look is created to symbolize the Queen in every Woman. Speaking on the collection’s theme, the creative designer Love from Jules said that ....
There have been over 500,000 tweets about ‘Fix the Country’, making it the biggest online political protest in Ghana so far. But plans to move it from online to offline has been stopped by the Ghana Police service. Some celebrities, including John Dumelo, Efia Odo, Yvonne Nelson, Joselyn Dumas, Kwaw Kese, Nana Aba Anamoah and Lydia Forson, have joined the protest, highlighting some of the pressing needs of the citizens of Ghana. However, some celebrities believe Ghanaians should fix their attitudes first before asking the government to fix the country. Others claim President Nana Akufo-Addo isn’t Jesus Christ to fix the country’s problems. Another set of celebrities believe hashtags won’t get anywhere while some don’t want to have a hand in it over the politicisation of issues in Ghana. ....