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Sacramento Magazine
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Jose Velarde
Jose Velarde isn’t one to sit on an idea for long. Last July, he hatched an ambitious (some would say impractical) plan to start a truffle importing business from his home in Olivehurst, just north of Sacramento. The enterprise was up and running within days. “I’m such a spontaneous person. I’ve always been like that,” he says. “This time it actually helped me.”
The way Velarde tells the story, the business practically built itself. A friend introduced him to a contact in Italy who connected him with a supplier who sold him his first 1-pound shipment. Within days of posting a few pictures of his truffles on Instagram, Velarde received more than two dozen orders. “From there it grew every single day,” he says. ....

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